• From land based casino to online casino

    Create a young generation player group

  • By Asia Gaming

    While everything is talking about “online” now, it is an inevitable truth that if you don’t turn your land-based customers into online members, you will lose them eventually. The G2E Asia 2016, the largest gambling trade show in Macau, has attracted 180 exhibitors to join this year, while nearly 30% of them from online casino section, increased by 10% from last year significantly. With the popularity of smartphones and advanced development in App, the number of on-the-go players, especially the young generation, are increasing and mobile gaming is definitely a key focus for any game developer in the near future.

    By Asia Gaming

    澳門博監局公布第二季賭場博彩毛收入516.11億澳門元,按年跌百分之9.2,是近七季以來跌幅首次收窄至單位數,但已是連跌25個月。加上近年澳門博彩業愈來愈多限制,外界反而認為有利網絡賭場發展。

    將傳統賭場網絡化

    今年澳門第十屆大型賭業展覽「亞洲國際博彩娛樂展會」(G2E Asia),有一百八十家參展商參與,較去年增加一成二,其中網絡賭場攤位數目增加逾倍至五十多個。相反,線下傳統賭場限制不斷增加,市場亦逐漸飽和,加上旅客人數不升反跌的情況下,短期內難以扭轉劣勢走出窘局。

    培養年青玩家群

    事實上,網絡賭場進入黃金時期,已是大勢所趨,能夠將實體賭場這群忠實玩家帶到網絡賭場,將會是未來的大贏家。隨著移動端智能手機的普及和應用方面博彩類APP遊戲開發的日益成熟,亦為網絡賭場打下強心針,吸引新一代的年青玩家,培養出另一個重要玩家群。因此,運營商想要留住一群傳統「豪賭大客」而孕育新玩家群話,轉戰網絡賭場將會是未來一個新出口。

    Original Article